Berlei – UnderState

Digital, Film, POS, Social

Make Your Statement in UnderState

Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention.

To turn this attitude around, Berlei has launched a new everyday bra and underwear collection, ‘UnderState By Berlei’. The idea behind this is if an UnderState bra could talk it wouldn’t, it acknowledges a problem women know all too well. Loud bras can be fun, but when a bra doesn’t fit right, or it’s not the best match for what you’re wearing, it can draw unwanted attention to itself.

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