Down Under – Film

Film Promotion

“It’s the film about racism – designed to spark discussion – that we had to have”. – Sydney Morning Herald

Down Under is a thought-provoking film set around the aftermath of the Cronulla Riots, comedically dissecting a very sensitive moment in Australia’s cultural history. We created an integrated campaign that highlighted the futility of hatred and ignorance seen in the film with humorous comparisons – ‘Australia vs. Australia – Nobody Wins’.

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