Goat Beer – 13GOAT

Experiential, Outdoor, Radio, Social

Call Goats. Win Beer.

13GOAT – A launch promo, wrapped inside a choose-your-own-adventure audio experience, wrapped inside a call centre.
Over the course of the campaign, people who called 13GOAT were connected to an immersive, branded experience. Every choice leading them deeper into a series of intertwining stories, characters and a tonne of goat-related sound effects, and all for their chance to win a year supply of new GOAT beer.

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