Call Goats. Win Beer.
13GOAT – A launch promo, wrapped inside a choose-your-own-adventure audio experience, wrapped inside a call centre.
Over the course of the campaign, people who called 13GOAT were connected to an immersive, branded experience. Every choice leading them deeper into a series of intertwining stories, characters and a tonne of goat-related sound effects, and all for their chance to win a year supply of new GOAT beer.