NRMA – Help is who we are

Digital, Film, Print, Radio, Social

Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help. In film and radio, these were accompanied by a haunting version of iconic Australian song “Throw your arms around me” by Hunters & Collectors, re-interpreted by young Australian artist Ayla. Our print, outdoor and digital pieces use actual found photographs of real Australian moments of help.

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