OAK – Reverse Robberies

Digital, Film, Social

There’s only one cure for a store that doesn’t stock OAK and that’s a Reverse Robbery.

What’s a Reverse Robbery? It’s when a group of guys wearing masks storm a convenience store not to rob it but to stock it with OAK.

OAK drinkers could use Facebook to request a Reverse Robbery in their neighbourhood. They did and we did the rest, hitting convenience stores in NSW and Qld. We then took the fight direct to fans, by Reverse Robbing their homes.

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