Australian Beef Launches Feed Your Greatness

Australian Beef launches a new winter campaign with reigning world champion Javelin thrower, Kelsey-Lee Barber by highlighting beefs nutritional benefits and how beef makes the greatest healthy meals, not only for athletes, but for everyday Aussies too.

The new TVC, directed by Trevor Clarence, shows Olympian, Kelsey-Lee Barber and her younger brother Greg in an epic battle for the last piece of beef at the family dinner table.

Is it a lifetime of training, years of hard work and sacrifice, all leading up to a medal shot at the Olympic Games? Or is it finally smashing your personal best at the local games arcade?

In the ad we see that whatever your personal greatness, you can feed it with the natural iron, protein and nutrients packed into delicious Aussie beef.

The integrated campaign highlights Australian Beef’s sponsorship of the Australian Olympic and Paralympic Teams ahead of the Tokyo Games.

SOURCE:

https://www.adnews.com.au/news/the-monkeys-show-how-australian-beef-can-help-feed-your-greatness

https://mumbrella.com.au/mla-taps-into-olympic-sentiment-with-feed-your-greatness-beef-campaign-686460

https://www.bandt.com.au/olympian-battles-brother-for-beef-in-feed-your-greatness-campaign-via-the-monkeys/

https://www.thestable.com.au/the-monkeys-australian-beef-kelsey-lee-barber-is-defeated-by-her-younger-brother/