Berlei unveils ‘In Support of You’ brand campaign

Berlei has unveiled a new brand platform ‘In Support of You’ and has launched an impactful campaign that refreshingly admits “a bra can’t change the world, but a good one can support you through it”.

Our campaign aims to emotionally connect women to the Berlei brand, rather than highlighting a specific bra range.

Directed by Revolver’s Leilani Crocher, the campaign acknowledges there are many challenges that still hold women back, and that the right bra should support them to feel better prepared to take on whatever life throws at them.

Featuring superstar brand ambassador Serena Williams, ‘In Support of You’ will run nationally on broadcast television and will be supported by social, digital, PR, EDM’s, and point of sale.


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