Director Kim Gehrig Opens Up On Berlei ‘Womankind’

“‘Womankind’ is about women finally doing what is right for them and their bodies.” The director behind our Clio Fashion & Beauty award-winning Berlei campaign, Kim Gehrig, shares her thoughts on how the the project came to life…

Launched on TV and Berlei’s social channels, the film set about breaking down some taboos. To announce Berlei’s kindest bra yet (which we named ‘Womankind’), our campaign revealed something seldom seen in bra advertising – the truth.