IKEA Warms Up Winter By Celebrating The Everyday

Continuing to inspire Australians to rediscover the fun and happiness to be had in everyday life at home, our latest campaign for IKEA Australia encourages customers into stores this chilly season.

Directed by Jonny & Will at Blinkink, the lively campaign, under the brand platform ‘The Best Day is the Everyday’, introduces audiences to some colourful new characters.

It will broadcast across TV and online and will be supported by IKEA owned channels.