Imagine a world where you, your beliefs, your memories and your story can live on forever in a digital world. Enter Memories, a new product and digital platform designed to keep you connected with your loved ones, even after you’re gone.
To launch the Memories.com.au ad-free private platform, and highlight how members can share their stories collaboratively with their inner circle, we created brand platform ‘Keep Living’.
As part of the platform, we developed ‘Your Life Deserves More Than a Shoebox’, a launch campaign that highlights a simple human behaviour – that despite our technological advances, many people will store their most precious memories and keepsakes in an old shoebox, left to be forgotten.
Directed by Christopher Riggert at FINCH, the film demonstrates how Memories can help to keep a person’s life-story secure for future generations, providing them with governance over their own legacy.
Since launching in August 2020, Memories has already seen a 190 per cent increase in new membership registrations, a 30 per cent increase in unique users to the website and has gained members from 206 countries and territories from around the world.