Every five minutes a child around the world dies at the hands of violence. To help put an end to violence against children, our campaign for UNICEF, ‘A Minute of Your Time’, turns time into money and money into real, life-saving aid for children in danger.
The national awareness and fundraising campaign encourages Australians to find out how much a minute of their time is worth so they can donate it to the international charity and help stop violence against children sooner.
Driving participants to a dedicated website that prompts them to calculate the commercial worth of their time by providing their annual salary, the purpose built website then transforms this figure into a tangible dollar amount.
The campaign is backed by a host of Australians both here and abroad, including singer Sarah Blasko and The Project’s Carrie Bickmore.