Mountain Goat

other radio

A launch promo, wrapped inside a choose-your-own-adventure audio experience, wrapped inside a call centre.

Goat beer out of home posters

Over the course of the campaign, people who called 13GOAT were connected to an immersive, branded experience. Every choice leading them deeper into a series of intertwining stories, characters and a tonne of goat-related sound effects, and all for their chance to win a year supply of new GOAT beer.

See All Work