In a year when women’s safety took up more of the conversation than ever, UN Women wanted to come up with a way for girls to feel safe again. The solution? #EmpowerMoves, a TikTok dance made of self-defence moves. To create the dance, we worked with a self-defence expert and choreographer to craft a sequence of four simple, easy to remember self-defence moves. On International Day of the Girl 2021, Empower Moves launched organically on TikTok and a series of dance moves on social, turned into a social movement.