Global gender equality is still 132 years away. Which means humans will walk on Mars, have brain enhancements, elevators to space, and a colony on the Moon all before women are equal on Earth. We questioned the world’s priorities by contrasting real projections of scientific and technological advancements with the projected date of global gender equality.
Our eerie animated film follows a young woman as she leaves a protest in 2022, and travels through a future that progresses in every area except equality. Provocative Sci-fi inspired OOH contrasted single milestones against equality. And on TikTok, we hijacked an international quizmaster’s TikTok to outrage his followers with a quiz about their future.