Prepaid mobile customers often worry about data: will it run out?; will it be fast?; will it even work at all? Telstra’s ‘I’m Not Worried About Data’ platform dramatises the feeling of knowing you have the best pre-paid plan available, on Australia’s best network. The campaign led to a new customer increase of 31%.
With Telstra Pre-Paid Max customers can bank their data at the end of each month and they’re also on the best network, so they aren’t worried about data, no matter what troubling situation they’re faced with.