Supplying teens with alcohol – parents assume everyone’s doing it but the truth is 87% of Australian parents aren’t giving their teens alcohol. In its latest TV campaign, DrinkWise makes saying no the new social norm.

When his son asks for drinks, Greg must consult the Council Of Gregs – a roundtable of his inner selves. Here we see him go through the internal struggle all parents experience when trying to make good decisions for their kids.

Wisdom prevails with a resounding “nay” from the council, followed by an unexpected “nay” from dad. It’s all to assure Aussie parents that it’s okay to say nay.”