Lone Rider

Lone Rider

Gulf Western


To kick off Gulf Western Oil’s first ever brand campaign, we told the tale of a wanderer who roams the tough Australian landscape atop his trusty vehicle with nothing but his wits, and the world’s most durable engine oil by his side.

To ensure the Lone Rider’s vehicle was as impressive and capable as the oil itself, Gulf Western Oil turned to vehicle concept designer Peter Pound and vehicle builder Harry Dakanalis who had previously brought the cars in the Mad Max films to life.

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