Everyone remembers their first kiss, and their first car.
That’s because, whether you drive a BMW or a Barina: our cars are the source of emotional connection: even if we’ve never lifted up the hood or changed a spark plug. So to help Supercheap Auto reach an audience beyond just car nuts, we encouraged every Australian to love their car again. To care for them, fix them, modify them or simply sit back and admire them.
To make them Super.