Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention.
To turn this attitude around, Berlei has launched a new everyday bra and underwear collection, ‘UnderState By Berlei’. The idea behind this is if an UnderState bra could talk, it wouldn’t, it acknowledges a problem women know all too well. Loud bras can be fun, but when a bra doesn’t fit right, or it’s not the best match for what you’re wearing, it can draw unwanted attention to itself.