Help Is Who We Are
Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help.
In film and radio, these were accompanied by a haunting version of iconic Australian song “Throw your arms around me” by Hunters & Collectors, re-interpreted by young Australian artist Ayla. Our print, outdoor and digital pieces use actual found photographs of real Australian moments of help.
10" EDIT
10" EDIT
15" EDIT
20" EDIT
30" EDIT
