Grill’d are an independent, local burger chain who believe in doing things the right way, not the easy way. This means they make burgers with the most sustainably sourced local ingredients that are 100 percent natural and 100 percent chemical, hormone and preservative free.  

Their competitors, sadly, do not share the same ideals. They’re some of the nation’s largest litterers, who over the past year have made over a billion dollars profit by selling unhealthy, mass-produced food to families, and marketing landfill-clogging plastic toys to kids. 

So Grill’d – and a feisty animated burger vigilante – took on the villains of the fast-food industry head on, creating a huge amount of attention in the process.