Footy lives in the country. It’s where the sport is purest, the players are toughest, and entire towns are built around the field. Along with Telstra, a 20-year sponsor of the NRL and AFL, we decided it was about time someone celebrated that special relationship. Because this isn’t country footy…

This is Footy Country.

Our film launched during the 2023 footy finals, and people liked it. A lot. It made people from the country burst with pride, and people who aren’t wish that they were.

In post-campaign brand tracking, over 55% of respondents said it was “the best ad they had ever seen.” And best of all – it actually made people like Telstra.