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New Zealand RTD vodka brand, Long White, wanted to encourage more New Zealanders to break free from their routines and make memories this summer. So in this film, we brought to life the moment of decision – when you ask yourself, will you settle in for a quiet night of routine or live in the moment and say yes?

Long White – Memories are Made of Yes  

Australian Lamb is back. This year, the hotly anticipated summer campaign is skewering the generation gap that continues to divide the nation.
Co-directed by Trent O’Donnell and Aimée-Lee Xu Hsien – a Gen X-er and a Millennial, respectively – the film imagines a world in which the generations have been separated by The Generation Gap: an impassable chasm that keeps each age group away from the others.
Left to their own devices, each generation has become the worst version of themselves &#8211; until a lamb BBQ appears to remind Australians of all ages that, actually, we have plenty in common.

The Generation Gap

Since it unfurled its sails in 1973, the Sydney Opera House has stood as a monument to the power of brave creativity: a symbol of crazy, beautiful ideas. But as Australia drifts towards conservatism and conformity, the Opera House’s message is being forgotten.
Our defiant creative culture is becoming beige; safe; simple; same-same.
On the House’s 50th anniversary, we wanted to remind Australia and the global public why it&#8217;s more important than ever to keep that spirit alive.
And so, with the keys to the house and a small window around performances, we collaborated with two iconic and fearless Australian talents, songwriter and satirist Tim Minchin and director Kim Gehrig as well as a host of the House’s resident companies and performers to create “Play it Safe” a visual and musical love letter to doing the opposite that has been described as ‘moving’, ‘uplifting’ and ‘genius’, and ‘An important a reminder of why art, and creative bravery should live on in all of us.’

Play it Safe

Inspired by the English cricket team&#8217;s refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter sooks. Launching with full page press, radio and social ads, the campaign generated millions of impressions, heated debates, and plenty more bitterness from the English. We also shipped a case direct to the English team, before brewing an extra 20,000 for the Australian public to toast our Ashes victory with.

England Bitter

Footy lives in the country. It&#8217;s where the sport is purest, the players are toughest, and entire towns are built around the field. Along with Telstra, a 20-year sponsor of the NRL and AFL, we decided it was about time someone celebrated that special relationship. Because this isn&#8217;t country footy&#8230;
This is Footy Country.
Our film launched during the 2023 footy finals, and people liked it. A lot. It made people from the country burst with pride, and people who aren&#8217;t wish that they were.
In post-campaign brand tracking, over 55% of respondents said it was &#8220;the best ad they had ever seen.&#8221; And best of all &#8211; it actually made people like Telstra.

This is Footy Country

If any reindeer was going to run off on the most important night of the year, it’d be called Dasher…
Luckily, a little girl called Cassie was here to reunite this naughty reindeer with Santa…with some help from Telstra. 
Hello Christmas is Telstra’s most successful Christmas campaign ever. 
A major part of the campaign was the creation of an AI Santa that Aussie kids could converse with exclusively via Telstra’s public phones, educating an entire generation on how to use this invaluable infrastructure. Aussie kids spend over 12,000 hours speaking to our AI Santa.
The campaign was viewed over a million times in just over a month on YouTube.

Hello Christmas

As part of ASB’s commitment to supporting more young people with their mental wellbeing, we created a song that is scientifically designed to help when you feel anxious. 
We paired pop star BENEE with neuroscientists from Auckland University of Technology to produce the track using musical elements that are scientifically proven to relieve anxiety, like keys, tempo and chord structure. The music video was also designed with anxiety-relieving principles like Eye Movement Desensitisation and Reprocessing (EDMR), a powerful therapeutic tool used in the treatment of trauma. 
In a groundbreaking study, AUT carried out neurological and physiological testing that confirmed the song’s ability to ease the anxious mind. Bagels is now available as a free tool that anyone can use in the moments they feel overwhelmed, with all streaming proceeds going to Youthline.

Bagels by BENEE

After a turbulent few years, Qantas are back to being the familiar faces that begin and end Australian journeys. For the latest instalment of the much-loved &#8216;Feels Like Home&#8217; campaign, we launched an emotive story that would both reconnect Australians with the brand, and evoke a sense of new beginnings. To do this, we orchestrated an authentic reunion between a real mother and son &#8211; beautifully captured on 35mm by Madeline Clayton. No actors, no staged hugs; just two Australians who are genuinely elated to be together again, and a reminder of the airline that continues to make those moments happen.

Feels Like Home

Global gender equality is still 132 years away. Which means humans will walk on Mars, have brain enhancements, elevators to space, and a colony on the Moon all before women are equal on Earth. We questioned the world&#8217;s priorities by contrasting real projections of scientific and technological advancements with the projected date of global gender equality.
Our eerie animated film follows a young woman as she leaves a protest in 2022, and travels through a future that progresses in every area except equality. Provocative Sci-fi inspired OOH contrasted single milestones against equality. And on TikTok, we hijacked an international quizmaster&#8217;s TikTok to outrage his followers with a quiz about their future.

Equality: Our Final Frontier

Over the past few years, Canadian Club’s ‘Over Beer?’ campaign has successfully challenged the social obligation to drink beer at home or at the pub. But there’s still one place where beer reigns supreme: the great outdoors. ​
Show us a campfire, a waterfall, or a fishing rod, and we Australians automatically reach for the boring, frothy stuff. It’s about time someone asked the question: Who made beer king of the campsite? ​
Our hero film – and standalone vignettes – challenged beer on its home turf and made CC the obvious choice for the outback.
Stick that in your chair-hole.

Who Made Beer King of The Campsite?

On a snoozy Sunday arvo, it&#8217;s wonderful to have a fast, reliable internet connection – as long as no one is relying on you to get off the couch. ​​
This national brand campaign for Telstra is a departure for both the brand and the category. Instead of pushing speed, modem features and price point, we took the opportunity to tell a relatable story about what home internet use actually looks like; it’s not a picture-perfect family facetiming Grandma from the island bench in their spotless kitchen. It’s couches, ugg boots, being on your phones together – and occasionally forgetting something important.​​

More Reliable Than Family

Kids need an education to escape the poverty trap, but imagine trying to learn when you’re too hungry to think.
This campaign from NZ children&#8217;s charity KidsCan uses visual and audio techniques to highlight how hunger can disrupt a child’s learning. The demonstration of blurred and confused thinking is based on verbatim comments from children about how their hunger makes them feel in class.

Too Hungry to Learn

We’re all guilty of signing up to a subscription on a whim and forgetting about it. Suddenly, those free trials become our monthly expenses. Add on exercise apps, online games and streaming services, and people find they are spending hundreds of dollars a month on subscriptions. Whether it’s the ones we use all the time, some of the time, or just signed up to that one time, ASB’s new card tracker feature allows customers to conveniently see those subscriptions in one place.

Card Tracker

Supercheap Auto wanted to make their Black Friday sale super. So we helped them create the blackest Black Friday in history: by not just cutting prices, but the lights too. What could possibly go wrong?

Pitch Black Friday

Un-Australian. A word that’s become weaponised and overused to the point of ridiculousness. So how do you unite an increasingly divided country under a shared identity when almost everyone has been labeled Un-Australian? You redefine the word.
Our 2023 summer lamb campaign challenged the nation to re-think what it means to be Australian by showing that it’s our “Un-Australian-ness” that makes us Australian.

Proudly Un-Australian​

Macpac is New Zealand&#8217;s original outdoor gear manufacturer, making tough, high quality outdoor gear since 1973.
The campaign chose to highlight two things about Macpac &#8211; the quality and durability of their gear, and their Kiwi Heritage.
It was shot with Damien Shatford at the top of Coronet Peak in Queenstown, NZ.

Weather Anything

Telstra’s latest campaign imagines a supersized, slick security detail protecting the tiniest of text messages as a metaphor for the scale and superiority of Telstra’s cyber security offering. In the wake of recent security breaches for many of Australia’s biggest companies, the campaign aims to assure its customers they are in safe hands with Telstra, and express that no amount of security is too great when it comes to keeping your family safe online.

Secured By Telstra

Tuvalu, a low-lying Pacific nation, is facing an impossible challenge. At the current rate of global sea level rise, the entire country will be submerged within decades, forcing Tuvalu to ask: &#8220;What happens to a country without land?&#8221;
As well as losing its land, Tuvalu is at risk of losing its legal statehood. International law currently dictates that a country needs a defined physical territory to exist, so Tuvalu’s very sovereignty is under threat.
At COP 27, Tuvaluan Minister Simon Kofe announced a radical plan for survival -Tuvalu will become the world&#8217;s First Digital Nation. A pragmatic plan for a worst case scenario, and a bold provocation for global action. The launch reached 2.1 billion people, and since launch, has seen a historic loss and damages fund approved at COP27, and 10 nations recognising Tuvalu&#8217;s digital sovereignty &#8211; putting them on a path to remaining a functioning state.

The First Digital Nation

Everyone remembers their first kiss, and their first car.
That’s because, whether you drive a BMW or a Barina: our cars are the source of emotional connection: even if we’ve never lifted up the hood or changed a spark plug. So to help Supercheap Auto reach an audience beyond just car nuts, we encouraged every Australian to love their car again. To care for them, fix them, modify them or simply sit back and admire them.
To make them Super.

Make It Super

With housing prices soaring and boomers continually buying, BCF joined the conversation by giving millennials a different point of view; you can just grab a tent and pitch a house in the great outdoors. 
With million-dollar views at every turn and open plan living as far as the eye can see, if people want to enjoy the house of their dreams all they have to do is head to BCF.
&nbsp;

BCFing Fun

The fourth year of Australia Post’s annual Spread the Merry campaign saw a run-away inflatable Santa swept across the country, before being posted back to reunite with the ones he loves.
The Christmas commercial was found as most likely to cut-through and is in the top 10% of Luma’s database of almost 9000 ads.

Spread The Merry

The world&#8217;s first goat-operated law firm, GOAT GOAT &amp; GOAT &#8211; Attorneys at Law, was dedicated to delivering delicious justice to the great beer drinking citizens of Australia. All they had to do was buy a case of our beer, tell us how they had been aggrieved, and we&#8217;d fight for their rights.

Goat Goat & Goat Attorneys at Law

Supplying teens with alcohol – parents assume everyone’s doing it but the truth is 87% of Australian parents aren’t giving their teens alcohol. In its latest TV campaign, DrinkWise makes saying no the new social norm.
When his son asks for drinks, Greg must consult the Council Of Gregs – a roundtable of his inner selves. Here we see him go through the internal struggle all parents experience when trying to make good decisions for their kids.
Wisdom prevails with a resounding “nay” from the council, followed by an unexpected “nay” from dad. It’s all to assure Aussie parents that it’s okay to say nay.&#8221;

It's Ok To Say Nay

Turning tea into a weapon in the fight against youth suicide.
Youth suicide is the #1 killer of young Australians. But funding youth mental health programmes can save young lives. So, we created Mood Tea, the product. We branded it with a modular typographic logo that changes, just like your mood. Our launch campaign reimagined the mental health stories of real young people, encouraging consumers to ‘sip selflessly’. We then sold Mood online via subscription, ensuring regular funding for mental health programs for years to come, and in partnership with Woolies, we made sure Mood is available all over the country. Now anyone can fight youth suicide by buying Mood Tea and pouring it forward for the next generation.

Sip Selflessly

realestate.co.nz wanted to inspire New Zealanders to think about making a change. So we launched a new brand positioning, design system and campaign that told Kiwis that whatever life they’re searching for, it all starts at realestate.co.nz.

The Milky Way

How do you make an international show feel uniquely New Zealand? You hijack the most Kiwi event there is. Sky didn’t just want New Zealanders to know that House of the Dragon was coming. They wanted to own the conversation. So, in a fully orchestrated immersive experience, we made it feel as if dragons had arrived, right in the middle of Sky’s most anticipated event of the year. The final game of the All Blacks Vs Ireland tournament at SKY Stadium.

House of the Dragon Activation

18-24 year olds want to be good with money. But schools don’t teach it, families don’t discuss it, and banks…well, talk like banks. This was an opportunity to completely change how ASB connects with a generation who are less and less interested in what banks have to say. A new look and feel, tone of voice, and evolution of ASB’s brand positioning for a younger generation, transformed how the bank showed up in market, helping young people level up their money game and live the life they want.

Level Up

New Zealand is facing a youth mental health crisis. With one in five teenagers experiencing mental distress, the support offered by Youthline is more important than ever. That’s why ASB announced a three year principal partnership with Youthline, ensuring more young New Zealanders get support when they need it most. We launched this commitment with a campaign encouraging young people to reach out to Youthline, by showing how the simple act of talking has the power to transform a seemingly hopeless situation.

Talking Is The First Step

Our ‘Still Simply the Best’ campaign catapulted Australia’s National Rugby League into the limelight and shifted public perception, as Tina Turner famously did 30 years earlier with the original Simply the Best campaign. Our 2020 reboot reached new heights of support – and criticism – creating a wave of conversation amongst the media, and the broader Australia community. This is the story of how we took an unlikely national icon and created a campaign that transcended sport and exploded the NRL into the national spotlight, for all the right reasons.

Simply The Best

Every 5 minutes, around the world, a child dies at the hands of violence. For UNICEF Australia, time was not on their side. Donations declined while supporters stopped paying attention to traditional campaigns. They needed a way to drive donations, fast. We invited Australians to literally “Give a minute” by finding out the value of their time and donating that value directly to UNICEF &#8211; proving everyone can contribute meaningfully no matter their situation.

Minute Of Your Time

Last year 424,144 Australian Businesses Numbers (ABNs) died. CGU Insurance has long backed ambitious Australians. To reverse this alarming fact, we set out to rescue Australia’s ambition with a campaign called “ABN Rescue”. Our integrated campaign centred on the epic rescue of a cancelled ABN: DOMUTS: Donuts for Dogs. CGU brought them back from the dead with a total rebrand, delicious flavours and a crazy, big ad during Australia’s most watched AFL game of the year. It inspired all Australians to follow their business dreams and boosted insurance policy sales by 29.5%.

ABN Rescue

We launched Australia’s biggest online booze retailer with the knowledge that you don’t order a box of booze unless you’re excited for something. And maybe, based on your orders, BoozeBud knows exactly what for&#8230; Pimm&#8217;s and Jägermeister? Well, you’re obviously Tennis-Clubbing. Dead Man’s Fingers Rum and Rosé? That’s a Pirate-Pamper-Party for sure. Whatever you’re excited for, BoozeBud is here for it.

We Know You're Excited

Every Christmas morning, ecstatic kids and exhausted parents all spill onto the streets for a beloved rite of passage: the maiden voyages of the neighbourhood’s new wheels. Kids of all ages teeter out of their driveways on brand-new bikes, skateboards, roller-skates, and whatever else Santa delivered. It’s a beautiful, wobbly, timeless moment – and a reminder for road users to drive carefully around a different kind of holiday traffic.

New Wheels

Grill’d are an independent, local burger chain who believe in doing things the right way, not the easy way. This means they make burgers with the most sustainably sourced local ingredients that are 100 percent natural and 100 percent chemical, hormone and preservative free.  
Their competitors, sadly, do not share the same ideals. They’re some of the nation’s largest litterers, who over the past year have made over a billion dollars profit by selling unhealthy, mass-produced food to families, and marketing landfill-clogging plastic toys to kids. 
So Grill’d &#8211; and a feisty animated burger vigilante – took on the villains of the fast-food industry head on, creating a huge amount of attention in the process.

Righteous Burger

Big beefy cows aren’t supposed to eat big beefy burgers.  
 Luckily, the new Impossible Burger from Grill’d is different…

Impossible Burger

Can a bra get you a promotion? Help you meet the right man? A sassy group of women including GOAT Serena Williams debunked some of the ridiculous overclaims of brands advertising to women and in the process drove home Berlei’s message: A bra can’t change the world. But a good one can support you through it.

In Support of You

In 2019, millennials had forgotten the happiness Krispy Kreme could bring to their lives. To remind them of their once favourite treat, we created 4 childhood favourite doughnut flavours, and celebrated with the launch of Krispy Kreme Throwback Arcade. This tapped into 90’s gaming culture and turned Instagram into a world-first virtual arcade, complete with 4 mini games inspired by a console classic with retro graphics and gameplay, with each player battling it out to win a year’s supply of doughnuts. Throwback Party was the most successful new product launch for Krispy Kreme Australia ever.

Throwback Party

Australia is one of the only developed countries without constitutional recognition of its First Peoples. For 5 years, the Uluru Dialogue have been asking for an enshrined voice to Parliament, but still, First Nations peoples have no direct say on matters that affect them.
So we collaborated to create History is Calling, an integrated campaign inviting Australians to vote yes for a Voice.

History Is Calling

To celebrate Qantas’ return to international travel and reuniting with the world, this 3 minute film revisited the iconic anthem “I still call Australia home” showcasing Australian and international destinations as well as famous Australians Kylie Minogue, Adam Goodes, Hugh Jackman, Troye Sivan, Bronte Campbell and Ellie Cole, along side the children’s choir, Bangarra dance group and Qantas staff. The story also paid tribute to the 100 year journey Qantas has been on to become the airline beloved of Australians today. Out of a testing time for the airline post lockdown, the film celebrated the resilience and spirit of Australia, and the joy in finally being “Together once more”.

I Still Call Australia Home

Our first brand work for Meridian Energy, the platform enlists the help of Nature, a character who represents the natural world. Arriving on planet earth to inspire environmentally conscious behaviour, she uses her super-human powers to reward or discipline New Zealanders based on their actions.

Nature

Our new campaign for Amazon Prime’s One Day Delivery plays on the expectations of Aussies who are resigned to waiting indefinitely for their deliveries.

1 Day Delivery

Travelling sucks. Lines, waiting, delays and of course, crying babies. We compare the perils of travel to the joys of cruising, because once you’re on board, you have arrived at your destination.

We Are The Destination

Neds encourages punters to ‘Take it to the Neds level’ with a new brand campaign capturing the unrivalled experience Neds gives its customers through innovative products, punters toolbox, thrilling promotions, and a best-in-class mobile app.

Neds Level

‘The Lost Country of the Pacific’ is a satirical response to Australia’s isolation and the knock-on effects of  &#8216;Fortress Australia.’ Australia and the rest of the world have forgotten about each other, and our nation was in danger of becoming a permanent hermit island. Australian Lamb is synonymous with bringing people together, so this presented the perfect opportunity for Lamb to reunite the country with the rest of the world with a celebratory barbie.

Lost Country of The Pacific

Lamb Australia has long stood for bringing Australians together. But with the country’s addiction to smart phones and social media spiralling out of control, and data-mining companies, like Cambridge Analytica, dividing us all, something had to be done.

Lambalytica 

The first campaign for NRMA Small Business Insurance translates NRMA’s ethos of HELP in a meaningful way, through the story of a small business owner who embarks upon the all-too-familiar wait after pitching for a job. While Australia’s small business owners had just been through one of the toughest times on record, this emotive campaign reframed setbacks, reassuring business owners that a setback is a comeback waiting to happen.

The Wait 

To kick off Gulf Western Oil’s first ever brand campaign, we told the tale of a wanderer who roams the tough Australian landscape atop his trusty vehicle with nothing but his wits, and the world&#8217;s most durable engine oil by his side.

Lone Rider

If there’s one person you want by your side on the worst day of your life, it’s Judi, or ‘Spud’ as she’s known. Judi is an NRMA claims assessor, who has been helping Australians in her role for 32 years. Her career reads like the greatest hits of Australia’s worst natural disasters. And that experience dealing with unimaginable situations is what makes her and her team the best in the business. We revealed the lengths Judi and her team go to help in an integrated campaign that spanned TV, radio, long copy press and outdoor – turning the people you never think about into the people you can’t afford to be without.

Help Like No One Else

Help has shaped Australia as a nation. It’s also the reason NRMA was founded in 1925. To reclaim this proud heritage, we created a campaign that features real Australian moments of help.

Help Is Who We Are

Women often treat their everyday t-shirt bras with disdain, contempt or simple indifference. They see them as something commonplace, and not worth their attention.

Make Your Statement In Understate

Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows. From the perspective of looking out, not in; ‘The Home of Christmas for 182 years’ celebrates two centuries of Christmas shoppers peering through the glass, uniting the years with a sense of joy and delight. The campaign invites the country to partake on a whistle-stop tour throughout.

Home of Christmas

We created this experimental piece with Flume and Finch for Intel. It’s a sound and light installation performed by a band of Intel-powered tablets, with an original composition created by Flume.

Intelligent Sounds

Australia is a nation of beer worshippers. Or is it? Maybe our love of beer is beginning to wear a bit thin? We hear the words that, until now, no one in this country has ever uttered: “I don’t think I like beer anymore”. We watch as these words send a shockwave across a beer-drinking nation as, for the first time ever, Australians question their attachment to beer—and open their mind to a refreshing alternative.

Over Beer?

Prepaid mobile customers often worry about data: will it run out?; will it be fast?; will it even work at all?  Telstra’s ‘I’m Not Worried About Data’ platform dramatises the feeling of knowing you have the best  pre-paid plan available, on Australia’s best network. The campaign led to a new customer increase of 31%.

I'm Not Worried About Data

Australians love to complain about Telstra, our national telco. So much so, that it unfairly drowns out all the good Telstra does for the country. And there’s a lot. So, we set out to tell the story of what they do, and just as importantly, why they do it. The new platform kicked off with film and outdoor, followed by the generous act of turning their 14,000 payphones across the country into free phones. As well as helping shape the direction Telstra takes as a business and an employer, Aussies are now starting to think a little differently about their biggest telco.

Australia Is Why

MLA’s most successful Australia Day campaign of all time, lead by cult news reader Lee Lin Chin and a host of other famous Australians.

Operation Boomerang

In January, MLA and The Monkeys launched the latest Summer Lamb campaign, with an epic lamb barbecue celebrating the diverse mob who’ve come together here to make Australia the best place on earth.

Celebrating Australia

We relaunched Bingle under the moniker ‘As simple as it sounds’ and in the latest campaign we showcased the simplicity of getting a quote featuring a man riding horses, singing Darryl Braithwaite’s The Horses.

As Simple As It Sounds

Berlei launched its Spring Summer &#8217;18 Sport collection with a provocative campaign demonstrating the impact different sports have on women’s breasts when they are not wearing a supportive sports bra.
It’s been reported that an astounding 43% of women are unaware that not wearing a supportive sports bra while exercising can contribute to breast tissue damage that can cause breast sagging later in life.
The campaign, ‘Stop Your Boobs Playing Their Own Game’, speaks to women of all ages, with a range of different breast sizes who play all kinds of sport. It aims to empower women to care for and invest in themselves by choosing the right sports bra for their chosen sport or favourite type of exercise.

Stop Your Boobs Playing Their Own Game

The out of office reply. Millions are sent and received every single day. And they&#8217;re all boring. So we turned the most boring email you&#8217;ll ever send into a social and brand new media channel that actually inspires travel. Introducing the Qantas Out of Office Travelogue, the out of office reply powered by your lnstagram travel photos.

Out Of Office Travelogue

Make Lamb, Not Walls was created as a biting, and humorous, commentary on Australia’s state division. We imagined a not-so-distant dystopian future, where everyday life has been divided by a giant concrete wall. Until the mouth-watering taste of Aussie Lamb reunites the nation around a lamb BBQ.

Make Lamb, Not Walls

In Australia, we say ‘she’ll be right’ to dismiss problems we think will fix themselves with time. Based on current predictions, gender equality won’t be reached for 100 more years. But the UN has a goal to reach it in 10. So, on International Women’s Day we launched a campaign that rallied people behind the question; #whenwillsheberight? In the first 48 hours, our film was watched by 1 in 40 Aussies from organic sharing alone. The phrase appeared across the news, school and university assemblies, and was chanted at women’s rights rallies.

When Will She Be Right?

They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has chosen to end things and see other sponsors.

We Still Love You, Bathurst

Sport has the power to transform: our physical health, our mental health, our community and our ordinary, everyday can be improved when we say yes to sport. The new rebel campaign is a call to arms for all Australians to get involved and answer the call.

Sport Is Calling

What would Australia be like if New Zealand was part of it? The provocative answer was&#8230;probably better. Because although we are reluctant to admit it, New Zealand is doing &#8216;Australia&#8217; better than Australia. So to bring people together this summer, we proposed finally uniting Australia and New Zealand. The campaign saw a delegation of Australian politicians, armed with Aussie Lamb, set out with an official proposition for the Kiwis. To put all the petty stuff behind us and unite to create New Australia-land. With Jacinda as Prime Minister. A new country. A better country, united by Lamb.

New Australia - Land

10 years after the launch of OAKs ‘Kill Hungrythirsty Dead’ platform, we returned to the scene of the crime – the original fairground – recreating the original commercial from a different point of view, this time making one of the background characters the hero.

The Work

Meat & Livestock Australia

The Generation Gap

Asahi

Long White – Memories are Made of Yes

Telstra

Hello Christmas

Sydney Opera House

Play it Safe

Telstra

This is Footy Country

Victoria Bitter

England Bitter

Youthline x ASB

Bagels by BENEE

Qantas

Feels Like Home

ASB

Card Tracker

Macpac

Weather Anything

Telstra

More Reliable Than Family

Telstra

Secured By Telstra

KidsCan

Too Hungry to Learn

Meat & Livestock Australia

Proudly Un-Australian​

Canadian Club

Who Made Beer King of The Campsite?

Australia Post

Spread The Merry

Government of Tuvalu

The First Digital Nation

Supercheap Auto

Pitch Black Friday

Drinkwise

It's Ok To Say Nay

The Uluru Statement

History Is Calling

ASB

Talking Is The First Step

realestate.co.nz

The Milky Way

P&O Cruises

We Are The Destination

Sky Network TV x NEON

House of the Dragon Activation

Amazon Prime

1 Day Delivery

ASB

Level Up

UN Women Australia

Equality: Our Final Frontier

Meridian Energy

Nature

Qantas

I Still Call Australia Home

Neds

Neds Level

Supercheap Auto

Make It Super

Berlei

In Support of You

Meat & Livestock Australia

Lost Country of The Pacific

NRMA Insurance

New Wheels

BCF

BCFing Fun

Grill'd

Impossible Burger

Grill'd

Righteous Burger

Mountain Goat

Goat Goat & Goat Attorneys at Law

Boozebud

We Know You're Excited

NRMA Insurance

Proudly Un-Australian